Account Based Marketing – ABM: Increase Your B2B Efficiency

Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2B

COURSE OVERVIEW

Welcome to Account Based Marketing – ABM: Increase Your B2B Efficiency, a specialized course designed to empower B2B marketers with the strategic insights and tactics needed to excel in Account Based Marketing (ABM). In this program, we delve into the intricacies of ABM, a targeted approach that aligns marketing and sales efforts to focus on high-value accounts.

Beginning with foundational principles, you’ll understand the importance of identifying and prioritizing key accounts, creating personalized content, and implementing strategic outreach. The course then progresses to advanced strategies, including leveraging data and analytics, optimizing campaigns for engagement, and measuring the success of ABM initiatives.

Practical exercises, case studies, and real-world examples are integrated throughout the course to provide hands-on experience and ensure practical application of ABM strategies. Whether you’re a B2B marketer, sales professional, or business leader, this course serves as your guide to implementing a highly efficient and effective Account Based Marketing strategy.

Join us on this transformative journey and equip yourself with the skills and knowledge needed to elevate your B2B marketing game through Account Based Marketing. Get ready to increase efficiency and drive impactful results with ‘Account Based Marketing – ABM: Increase Your B2B Efficiency.

WHAT YOU’LL LEARN

• What are ideal accounts? How to identify them for promoting your offers
• How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
• What is competitive analysis? What methods and tools are available for this? How do you use them
• Understand the specifics of account based marketing
• How to build an account-based strategy and maximize its efficiency
• How to use ad launch and email marketing methods
• How to work with analytical tools
• What are marketing and content funnels and how they work
• Understand how to communicate with accounts to engage them in your product

REQUIREMENTS

• It is preferred to have a basic knowledge of the digital marketing industry, but not necessary
• It is recommended to have an online project that you want to work on